Neuroscientists Daniel Kahneman and Amos Tversky received a 2002 Nobel Prize for their 1979 research that argued humans rarely make rational decisions. Since then, this has become conventional wisdom among cognition researchers
Contrary to Kahnneman and Tversky’s research, Alex Pouget, associate professor of brain and cognitive sciences at the University of Rochester, has shown that people do indeed make optimal decisions—but only when their unconscious brain makes the choice.
“A lot of the early work in this field was on conscious decision making, but most of the decisions you make aren’t based on conscious reasoning,” says Pouget. “You don’t consciously decide to stop at a red light or steer around an obstacle in the road. Once we started looking at the decisions our brains make without our knowledge, we found that they almost always reach the right decision, given the information they had to work with.”
When he finally tried it, though, something remarkable happened. He zigzagged down the hall, sidestepping a garbage can, a tripod, a stack of paper and several boxes as if he could see everything clearly. A researcher shadowed him in case he stumbled.
“You just had to see it to believe it,” said Beatrice de Gelder, a neuroscientist at Harvard and Tilburg University in the Netherlands, who with an international team of brain researchers reported on the patient on Monday in the journal Current Biology. A video is online at www.beatricedegelder.com/books.html.
The study, which included extensive brain imaging, is the most dramatic demonstration to date of so-called blindsight, the native ability to sense things using the brain’s primitive, subcortical — and entirely subconscious — visual system.
All the things that go on in our minds with out us being conscious of it always strike me as being a little freaky.