In the introduction, this site says:

Do you too suffer from an oversized ego? Does it need to become a bit smaller? Then join our club. Get rid of your identity and sew your own clone-dresses, just like we do!!

The funny thing is, it then goes on to show many different women wearing this one dress, all of whom have obvious amounts of ego or identity, and all of whom look totally different from each other. I’m not 100% certain whether this irony was intended or not. (It’s a flash site, so I can’t link to different portions of it. Click on “introducing” to see the intent of the project, and “results” to see all the pictures.)

The site is interesting to look, both in the variations on the dress and the variations in the people and their personalities, and even just that some of the shots have been composed very well. I think it’s fascinating to see how everyone’s “statement” becomes so much clearer in contrast to everyone else. Everyone has the “same” dress, but everyone is using it to deliberately say something different. A very wide range of people are covered: the goofy, the artsy, the trashy, the sophisticated, the “normal”, the ethnic, the sporty, the contemplative—the whole display is like looking at a slice of humanity.

Of the almost 150 images they had, I think this one was my favorite:

I’m not sure what part catches me the most. I’m not sure if it’s the setting–working outdoors–of which I have very fond memories of myself. Maybe it’s the apparent wind–I love being out in the wind. Or maybe it’s just that she appears so happy to be who she is, where she is, doing what she’s doing. In any case, the picture makes me smile every time I see it, and we can all use a smile in the middle of winter.